by Mark
25. aprile 2010 01:41
It is a matter of fact that
email marketing is a highly effective and low cost direct marketing channel and because it is, you put lots of thought, time and effort into your email marketing.
But, how do find out how effective it is? Can it be improved?
The way to find out is to monitor your email marketing campaigns!
As you contemplate the design layout, or reconsider the ‘correct’ subject line to increase the appeal of your newsletter, do you ever wonder “How many of my subscribers are actually going to read this and how many will just delete it ?” It’s exactly that type of questioning which provide the first steps to monitoring your email campaigns.
Many email service providers can supply you with reports on all the campaigns that you send – these are available to Graphicmail clients free of charge. Our comprehensive email marketing report allows you to track all this :
- How many emails were sent
- How many were actually delivered successfully
- Why the unsuccessful ones failed to be delivered
- WHO opened the email ( not just numbers )
- Which links those readers clicked on
- Which of them forwarded it to a friend
- Which of those unsubscribed
- Which were treated as spam
As well as a standard listing, it also displays the information in a graph
Using all this information you can calculate the relevant rates and, once you know them, you can take action on them to improve future results. Try a different design or subject line, check the content, conduct an
A/B split test prior to each send in order to measure what has the most appeal to your readership. This is an invaluable way to research them and their habits. Check the click through rates as these show who showed interest in the products and/or services within your promotional email how much traffic was directed onto your website
