When is the best time to send my email newsletters?

If I had to pick a question that we probably get asked most often by clients, it’s “When is the best time to send emails?”
 
Tuesdays…  er no, maybe Thursdays?  Question is: Is there a best day to send marketing emails?
 
A huge part of email marketing is ensuring that recipients actually open emails that you send. A lot of time and effort goes in to creating a newsletter…appropriate content, professional design, quality information. So, why put in all of that only to have your message dismissed as trash? Think about how you time your sends:  What are your recipients doing on scheduled send days and do they have time to open, read and reply to emails?
 
Many studies have proven that the best days to send messages is in the middle of the week—think Tuesdays, Wednesdays, and Thursdays. The most productive days of the week are smack in the middle of it, so it follows that your emails are more likely to be opened, read, and clicked through on those days. Keep this in mind as a suggestion, not a rule.
 
Those two other weekdays, you know, Monday and Friday...well they also have their perks. On Fridays, people tend to receive less email which gives your message priority. Keep in mind that people tend to sneak out of the office a bit earlier on a Friday, so send your emails earlier in the day. If you schedule sends for Mondays, try to do it in the afternoon.  You know how a Monday morning in your office goes – catching up with colleagues and work, planning your week, having that extra Monday morning cuppa...  After lunch, people are more likely to have time in their schedules to open and respond to emails.
 
And what about weekends?  Sending on the weekends is slightly more risky than sending during the week, but people do check their inboxes on Saturdays and Sundays. If you want to send then, send only to recipients who are the most responsive. If messages aren’t checked, your messages will likely get lost in the Monday morning shuffle.
 
Basically, each day of the week has its own advantages. You can send emails and be successful any day, just be sure to do your research. Experiment with the timing of your sends and send at a time that suits your subscribers, not just your own schedule.