Why practice smart email-social integrations? Read the stats

You’ve probably noticed that I’ve been singing the praises of social media a lot lately!  I’ve told you how and why to integrate your email marketing and social media campaigns and now I can also give you cold hard facts.  Other organizations are already on the integration bandwagon — time to jump on!

Online marketing site, MarketingSherpa, recently released a chart displaying the percentage of organizations that are integrating social media with other marketing tactics.

The majority of organizations, 52%, are using social media in conjunction with their online and offline marketing campaigns. 31% of organizations are integrating social media with online marketing and a lowly 16% say that they do not integrate social media with other marketing tactics (they’re missing out, but you already knew that, right?).