by Wikus Engelbrecht
10. gennaio 2011 21:53
When you tell people you, or rather, your business, has an email marketing program, there’s always that one person who asks you “What, like spam?” I'm right, aren't I?
Even though marketers recognize the value of a good email campaign, outsiders often mistake what we (and you) do for spam. And it’s not only spam that’s an issue: Many of us are wary of opening emails from unknown senders as this is often how viruses are spread (that’s why it’s so important to use a recognizable From name!). There are countless deliverability, spam, virus, and denial-of-service problems when it comes to sending bulk emails.
The MAAWG (Messaging Anti-Abuse Working Group) is a leading global organisation that addresses messaging abuse, both online and on mobile phones. (This is very important to us as we offer bulk SMS marketing as part of our service. We’re also working on bringing you more mobile campaign solutions.)
GraphicMail is happy to announce that, from January 2011, we'll be working with the MAAWG to prevent message abuse and carry the MAAWG trust-seal.
So, GraphicMailers, as we enter a new year we are, as always, doing our best to ensure that your messages are delivered successfully with every send you do. Not only that, but we’re working with top class international organisations to make sure your inbox is spam-free.
GraphicMail is also a member of both Return Path and TRUSTe.
