Make email newsletters, not war

In more ways than one corporations speak their own language. Words like “company”, “freelance” and the ever-so dramatic “hostile takeover” all trace back to the brutish military traditions of medieval times, when monarchs, mercenaries and bandit barons ravaged the land to fill their sacks with silver and saffron.

Much of modern day big business practices were founded on old warfare principles and it isn’t just the work-place vernacular that has seeped through time. Campaigning to promote your brand to a prominent sweet-spot in the market is, on the average day at the office, as committed and aggressive a gambit as, say, invading feudal Briton. 

Climbing to the top of the inbox pile and engaging your market is fairly a militant craft, with potential clients barraged every day with email newsletters, eflyers and the like. So in other words, nothing much has changed over the past 1000 years.

The main issue with brand communication on the corporate chessboard traces back all the way to the days of Genghis Kahn. It’s easy to conduct an effective email marketing campaign that blankets your outfit when your whole company fits into a shoebox. But top corporates command spacious estates in the market due to their all-out advertising mania. And organizing this well isn’t simple.

Co-ordination is key when your company has multiple departments or offices. Sharing communications and brand consistency calls for an email marketing platform designed for keeping things in sync.

GraphicMail’s corporate program gives you the right weapons to relay resources and mailing lists across multiple linked sub-accounts. The entire application is branded with your logo and is accessible to employees through your company's intranet. Individual access can be set to restrict sensitive information and template management on up to a hundred sub-accounts, each with personalized cost controls and progress tracking drill-downs. Enough to keep any PR General happy. 

Then, within the ambit of each department, everyone can contribute relevantly, without waste and directly in connection with the rest of the business’ brigade. Sure, if you push a cart sideways everyone knows that you won’t exactly be pipelining voyager miles. But it’s more difficult to see these lapses in logic and gaps in your email marketing plans when there is a process of puddle-hopping from one department to another. Data-loss is natural in communication, but we all want our marching-orders to stay faithful to the end, and with the use of the right products this is realisitically achievable.