by Wikus Engelbrecht - GraphicMail Marketing Team
17. maggio 2011 01:46
GraphicMail is currently in the last phase of rounding off the integration of a new email newsletter Beta editor that will let you create studio-quality email campaigns more easily and efficiently than ever. This all without any HTML or design skills; you can simply knock away those newsletter-making hassles with the powerful new editing package.
Marketers know that building stylish, branded emails can be a laborious task, even when using a tailored email software suite. “Online” doesn’t necessarily always mean that job at hand can be done faster. Getting your email newsletter from concept to send-ready is a subjective process and some online email packages are painfully slow and tedious, even when using pre-set templates.
On top of that, consumers expect quality and professionalism in the marketing communications that they receive. First impressions count, and before anyone will delve into the details penned in your email newsletter, they will consciously discriminate - based largely on its appearance qualities - whether it would be worth their while to do so. It’s common-sense that the majority of readers will ditch your email, unless you are instantly able to project the allure of real value - and that’s regardless of whether you have written the most mesmerising sales copy conceivable. With this editor; images, structure and coloring all work in visually irresistible ensemble to help you win readers over during those crucial first-look moments.
We give you over 300 email marketing templates to create customized campaigns that reflect your business or brand profile – just pick yours from a list of industry categories. Some templates are drag-and-drop enabled, making it even easier for those of you who aren’t quite tech-savvy to design newsletters easily. For example; the on-board photo editor lets you edit images simply and ensures that these are perfectly placed in each template. It even gives you the ability to work in layers; allowing you to change the text within images - which is especially useful when working to produce newsletters for multiple languages. Another gem in its array of features is the color picker tool, which plucks precise colors from your logo or website and records them to the theme manager, where you can blend your own color-scheme or select from pre-existing sets.
This new editor will become GraphicMail’s premium editor and we project that in the long term our client-base will progressively be migrating to the new system as they become more familiar with its benefits . Together with our core functionality and social integration features, users’ campaign management will be enhanced with tried & trusted smart publishing tools as well as response monitoring through tracking and analytics.
"The new Editor will enable our users to seamlessly create, edit and manage their newsletters and email correspondences. We have focussed on user experience and deliver this through simplicity and flexibility. From simple, yet striking emails to more complex socially integrated newsletters, users can be sure that their newsletters will hit the spot with their target audience." - Paul Hobden, GraphicMail Product Manager
