by Wikus Engelbrecht - GraphicMail Marketing Team
23. maggio 2011 01:43
With many businesses having blocked Facebook, Twitter and other social media sites from their office networks, in an attempt to insulate productivity from the time-eroding temptations of Web 2.0, a good portion of the tech-dependent populace relies on their mobiles to get their daily social fix and check private emails.
Mobile is a great way to keep intact the umbilical cord to whatever is here and happening. Regardless of what the online trend of the day is, mobile can keep you in the loop where desktop and desktop Webmail services can’t. Mobile email empowers consumers to read what they want, when they want, on the go and in real-time - illustrated by the fact that 91% of mobile internet access involves socializing, compared to 79% on desktops.
Even so, the leading platform for viewing email is still Webmail, which includes such email hosting websites as Hotmail, AOL and Gmail at 36% of viewership, and Microsoft Outlook, accounting for 63% of desktop email views. Mobile access has grown to around 16% of the email market share (according to Return Path), making it a major channel when you consider that it scoops up roughly 33.6 billion of the estimated 210 billion new emails circulating daily. Not bad for the new-ish kid on the block.
Mobile email shows a steady usage pattern throughout the week and has been noted to spike over the weekend periods when people are on the move, whereas desktop webmail-use shows a consequently big down-tick during that time. Using desktop email during work hours scores the highest on the typical weekday engagement patterns with Webmail shining on lunch-breaks and mobile peaks peppered everywhere in between. Desktop Webmail no longer has the email monopoly and marketers should adapt to the way consumers are viewing their content on mobile - making full use of new smartphones and tablets that provide a larger viewing area and excellent rendering capabilities.
“We offer you a great solution with GraphicMail mobile marketing, which allows you to do exactly all that: Send newsletters that render well on mobile screens, with images and videos when and where needed. It’s all about quick access, functionality and on-the-go news.”
Barbara Ulmi, GraphicMail Marketing Manager
