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Case Study: Refresh

Reseller saves time and profits with GraphicMail's easy to use system

Introduction

Founded in 2001, Refresh Creative Media is a small company focused on web development, e-Commerce and video production.

While based in Cape Town, Refresh works with both national and international clients, across varying diverse industries, on a regular basis. They aim to cater to all their clients’ media and marketing needs.

Consisting of a small, diversely qualified staff, they are set apart from their competitors because of their ability to easily complete a wide range of digital marketing aspects in-house, without needing to outsource. They are experienced in web design, development and promotion, video production and camerawork and graphic design and print.

The Challenge

With their involvement in online marketing, Refresh found that open-source email systems did not offer the tools they needed to manage the email sends and feedback of their email marketing campaigns. They needed more in-depth reports in order to monitor the effectiveness of their email newsletters: The ability to track their open and bounce rates, as well as being able to update their contact and block lists automatically, would allow them to provide a more efficient email marketing service.

“We chose GraphicMail for the ease of use of its management facility and the ability to resell the package to clients,”says Craig Bruton of Refresh.

The Solution

GraphicMail’s hosted email platform provided Refresh with a cost effective marketing and communications tool.

By reselling the package, Refresh can not only customise each campaign to match their client’s needs, but also give their clients the option to create, manage and track their own email marketing campaigns. GraphicMail keeps up to date with technological advancements while keeping their product user-friendly, allowing Refresh to focus on selling value-added services.

What Refresh finds particularly advantageous is the ability to manage numerous clients and mailing lists within one system. Says Bruton, “GraphicMail’s reports and subscription management facility has saved us many hours of administration and our clients have benefitted from increased website traffic or sales. ”

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